Meet The New Google
Google: If they ever make any change to their front page, it’s usually just a link to a new product/service or merely swapping out their logo to celebrate some event (including April Fool’s).
But now the search engine giant is radically changing their entire search engine, behind the scenes at least. And it’s not even labeled as “BETA” as Google products typically are for the first 5 years in production, either.
Try the new Google yourself: It is publicly available at this link (note the “sandbox” in the URL)
First, a side-by-side comparison:
…so nothing has really changed on the front page. Even a look at the client-side source code shows that nothing is really “new” there, so what gives?
Google is jumping on the bandwagon that even competitors like Bing and Cuil are joining: Real-Time Search, or what we’ve only seen half-assed attempts at.
Firstly, my personal opinion is this: Real-time search is a necessity, and one which Google has always had the ability to do yet never practiced (in fact, I find Google very slow to index and rank pages).
Bing! is “somewhat-realtime”, and Cuil comes very close while providing a very nice UI in their new interface revision. But Google just might trump all of them with their new version.
And the best part is, there’s no easy way to “try out” real-time search. Unless you’re a news website like us and have the power to post something then immediately search for the headlines and F5 (refresh) until you see your result, there’s no easy way to determine whether or not a search engine is “real-time”.
But Google is claiming to be this, and we are to be experiencing this “new phenomenon” whenever we search. I thought Google was already getting better at indexing pages faster in its regular search engine, but from what I’ve heard the new Google is to be much better at it.
All the fingers point at an attempt at Real-time search, but one thing’s for certain: The results are different.
Impact on SEO
This is going to sound like I have nothing to write here, but its the honest truth: there is no “Google V2” crawler/spider out there indexing pages especially for the new revision. Its just the same retrieval method, with no known algorithmic indexing updates.
In plain English: just keep up your current SEO practices, nothing is new in the way Google determines content-importance; just in the way and amount of time it takes to Pagerank a page and get on search result pages.
When does it go live?
I personally found no indication from Google as far as when the new engine is to go live. With Google’s practice of keeping stuff in “Beta” until kingdom come, there could be an implication that the sandbox is a sort of “pre-beta” for the new page.
So the results are different, the speed is better, and the indexing is the same. Just keep up your current SEO practices for the meantime, and keep an eye for more developments and innovations with the new, hopefully rapidly-approaching Google search.